Table of Contents
Introduction
In digital era social media is a goldmine for customer insights. But sifting through endless conversations can be overwhelming. That’s where AI-powered Best Free social listening tools come in. These nifty platforms use artificial intelligence to track brand mentions, analyze sentiment, and identify trends, giving marketers a leg up in understanding their audience and competition.
1. Tweetdeck (by XPro) From Best Free Social Listening Tools
Tweetdeck is a familiar name in the social media management world, recently acquired by XPro. But it also boasts powerful social listening features. You can track keywords and hashtags, monitor brand mentions, and gain insights into audience demographics and interests. The free plan allows you to manage multiple Twitter accounts and offers basic analytics.
Features: Keyword and hashtag tracking, brand mention monitoring, basic audience insights.
Use: Ideal for monitoring brand sentiment on Twitter and gaining a general understanding of your audience.
2. Hootsuite Free Plan From Free Social Listening Tools
Hootsuite’s free plan provides a good starting point for social listening. You can track up to three keywords or hashtags and monitor brand mentions across major social networks like Facebook, Instagram, and Twitter. Hootsuite also offers basic sentiment analysis, helping you gauge audience perception.
Features: Keyword and hashtag tracking, brand mention monitoring across major platforms, basic sentiment analysis.
Use: Great for keeping an eye on brand mentions and understanding overall sentiment on various social media channels.
3. Brand24 Free Trial From Free Social Listening Tools
Brand24 offers a generous free trial, allowing you to experience its advanced social listening capabilities. Track keywords and hashtags, monitor brand mentions across various platforms, and gain insights into sentiment, influencer identification, and reach. While the free trial has limitations, it provides a valuable taste of what Brand24 can offer.
Features: Comprehensive keyword and hashtag tracking, brand mention monitoring across platforms, sentiment analysis, influencer identification, reach measurement (free trial limitations apply).
Use: Perfect for in-depth social listening, including sentiment analysis, influencer discovery, and measuring brand reach.
4. Awario Free Plan From Free Social Listening Tools
Awario’s free plan lets you track up to three social media profiles or websites for brand mentions. It offers basic sentiment analysis and allows you to filter mentions by location and language. Awario is a user-friendly platform making it easy to get started with social listening.
Features: Brand mention monitoring across three profiles/websites, basic sentiment analysis, location and language filtering.
Use: Ideal for monitoring brand mentions on specific social media profiles or websites and understanding basic audience sentiment.
5. Mention Free Plan From Free Social Listening Tools
Mention’s free plan allows you to track one keyword or hashtag and monitor brand mentions across various web sources, including social media. You’ll get basic sentiment analysis and limited historical data access. Mention is a good option for dipping your toes into social listening and gauging brand sentiment.
Features: Keyword or hashtag tracking, brand mention monitoring across web sources, basic sentiment analysis, limited historical data access.
Use: Well-suited for basic brand mention monitoring and understanding general sentiment around a specific keyword or hashtag.
Conclusion
These top five Best free social listening tools for marketers in 2024 offer invaluable insights into brand perception, audience sentiment, and industry trends. Whether you’re a startup or a seasoned marketer, leveraging these tools can significantly enhance your social media strategy and drive business growth.
FAQs
1. Are these tools suitable for businesses of all sizes?
Yes, these tools offer free plans that cater to businesses of all sizes, from startups to enterprises.
2. Do I want specialized skill to utilize these devices?
No, most of these platforms are user-friendly and require minimal technical expertise to get started.
3. Can I upgrade to premium plans for more features?
Yes, all of these tools offer premium plans with additional features and capabilities for those looking to scale their social listening efforts.
4. Are there any limitations to the free plans?
While the free plans offer valuable features, they may have limitations such as restricted access to data or a cap on the number of keywords you can track.
5. How do these tools compare to paid alternatives?
While paid alternatives may offer more advanced features and capabilities, the free plans provided by these tools are excellent starting points for marketers looking to delve into social listening without a financial commitment.