A Digital Marketer Strategist designs and implements digital marketing campaigns, develops strategies, creates content, guides the team, and monitors performance. To manage effectively, ensure alignment, quality, timeliness, communication, performance tracking, client satisfaction, and continual learning. Brief overview of the tasks related to the role of Digital Marketing Strategist in the digital advertising agency.
Digital Marketer Strategist:
• Design and visualize digital marketing campaigns based on client briefings.
• Develop comprehensive strategies to achieve client goals and objectives.
• Write copy content for ads, videos, and website that aligns with the campaign vision.
• Provide guidance and direction to the team to ensure all work meets the established vision and standards.
• Monitor and analyze campaign performance, making adjustments as necessary to optimize results.
Main checkpoints to monitor the work of the entire team and dos and don’ts for effective management:
Main Checkpoints:
1. Alignment with Strategy: Ensure that all team members’ work aligns with the overall digital marketing strategy outlined by the digital marketer strategist.
2. Quality Assurance: Regularly review and assess the quality of work produced by each team member to ensure it meets the established standards and expectations.
3. Timeliness: Monitor deadlines and project timelines to ensure that tasks are completed on time and within budget.
4. Communication: Maintain open and clear communication channels within the team to facilitate collaboration and address any issues or concerns promptly.
5. Performance Tracking: Track and analyze key performance indicators (KPIs) to evaluate the effectiveness of the team’s efforts and identify areas for improvement.
6. Client Satisfaction: Solicit feedback from clients to gauge their satisfaction with the team’s work and identify opportunities to enhance the client experience.
7. Continual Learning: Encourage ongoing professional development and learning opportunities for team members to stay updated on industry trends and best practices.
Dos:
1. Provide Clear Guidance: Clearly communicate expectations, goals, and objectives to the team to ensure everyone is on the same page.
2. Foster Collaboration: Encourage teamwork and collaboration among team members to leverage their individual strengths and expertise.
3. Offer Support and Resources: Provide the necessary resources, tools, and support to help team members succeed in their roles.
4. Recognize Achievements: Acknowledge and celebrate the achievements and successes of the team to boost morale and motivation.
5. Address Issues Promptly: Address any issues or challenges that arise in a timely and constructive manner to prevent them from escalating.
Don’ts:
1. Micromanage: Avoid micromanaging team members’ work as it can stifle creativity and hinder productivity.
2. Ignore Feedback: Don’t dismiss feedback or suggestions from team members or clients; instead, take them into consideration and act upon them when appropriate.
3. Overlook Training Needs: Neglecting to provide adequate training and development opportunities for team members can hinder their growth and performance.
4. Miss Deadlines: Failure to meet deadlines or deliverables can erode trust with clients and impact the team’s reputation.
5. Blame Game: Avoid placing blame on individual team members for mistakes or setbacks; instead, focus on finding solutions and learning from the experience.